Looking for help with Instagram Ads? Checkout our article Using your feed for Facebook and Instagram Ads. This article describes how to use your Product Shopping Feed to create Product Links in your Instagram account.


How to add your Market Labs Product Shopping Feed to Instagram Shopping

  1. Confirm that your Instagram profile is a Business or Creator account. If not, follow these steps to upgrade your account:

    1. Go to your Instagram account settings

    2. From the hamburger menu in the top right corner of the app, tap Settings and then tap Account.

    3. Once in the account settings, you’ll see a blue call-to-action at the bottom of the page for you to Switch to Professional Account.

    4. On the next page you'll choose whether to switch to a Business or Creator account. If you plan to partner with businesses as an influencer, you should create an Instagram Creator account. If not, including if you plan to partner with influencers to promote your products or services, you’ll want to create an Instagram Business account.

  2. Connect your Instagram profile with your Facebook Page

    1. Go to your business’s Instagram profile

    2. Select “Edit Profile”

    3. Under the “Public Business Information” section, select “Page”

    4. Choose a Facebook Page from your Pages that you'd like to connect

      1. If you do not have a Facebook Page select “Create a New Facebook Page” Note: Facebook Page Shop is not required, only a Facebook Page

  3. Build your Product Catalog in Facebook Commerce Manager [link tktk]

  4. Submit your account to Instagram for review

    1. Go to your business’s Instagram profile and tap the hamburger menu

    2. Select “Settings”

    3. Sign up for shopping

    4. Follow the steps to submit your account for review.

    5. Visit “Shopping” in your “Settings” at any time to check your status.

    6. Note: Account reviews typically take a few days but sometimes can take longer. Some businesses may be notified that additional information is necessary to prove ownership of their website domain.

  5. After account approval, turn on Shopping features in your account

    1. Go to your business’s Instagram profile and tap the hamburger menu

    2. Select “Settings”

    3. Tap “Business” then tap “Shopping”

    4. Select the “Product Catalog” you want to connect to your account.

    5. Select “Done”

  6. Now that you’ve enabled Shopping you can use product tags to highlight products in your photos and videos across Feed and Stories!

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